The Colorful World of Amy Roiland

Amy Roiland pink hat

By Charleen Earley / 
Photos by Amy Roiland

Amy Roiland first graced the July, 2016 cover of my prior magazine, and now she’s gracing the cover of my new publication, Colorful Living Magazine. When I think colorful, my mind immediately goes to Amy, simply because her creative Instagram posts are insanely colorful – not only with her clothes, accessories and her travel spots, but also in her personality and character. It was a no-brainer to ask her if she’d be our “cover-girl” for this inaugural issue, and I was honored she said yes. I first saw Amy on ABC’s Shark Tank, where the Stockton-born, 31-year-old (at the time) was seeking investors for her Fashion Tap App. Catching up with her today, this young entrepreneur, who just got married, continues to follow her business sense.

You’re still living in LA, right?
Yes, I am in Los Angeles, The Valley to be precise.

What projects are you working on now?
I am designing eyewear for Betty and Veronica and doing all of their content for their social media outlets and website. I am also in the beginning stages of designing my very own line. 

What age are you now?
OLD for the fashion world. 🙂

You just got married, so how does it feel?
YES! It feels incredible to be married. I feel so much more love than I have ever felt before. We are so happy. 

What’s his name and what does he do?
Ben Bayouth @Benbayouth – he creates puppets and animatronics. He created a crazy puppet show called Blark and Son that is currently airing on Go 90, Verizon platform. 

How did you two meet?
We met on the set of a Foster Farms commercial, I was playing a club-goer in the scene and he was helping the puppeteers with the chicken puppets. I started to flirt with him and found out his full name and got his number off of his Facebook page, HA!

Did he have an amazing proposal?
Yes, he asked me in the middle of Shibuya Crosswalk in Japan, the busiest crosswalk in the world because our lives were so busy at that time. 

Since Shark Tank, what are you doing with your Fashion Tap App?
It is currently on hold. Need to find a partner who cares as much as I do, I guess. 

With your new projects going on, do you plan to take it to the “tank” to fish for investors?
I do have an amazing eyewear company idea that would kill it on Shark Tank; we will see how far I can get it before I go on the show. 

What charities do you support and why?
I support I love them, because they’re amazing and save so many animals and do so much for animals. I love animals so much. We also rescued all of our kitties that live at my parent’s barn. 

What do you love about modeling?
I love expressing myself with fashion and I absolutely love accessories and how they make every outfit incredible.

What are some misconceptions people have about models?
That we are just one note, but we do so much more than model, we really sell the clothing. Models are very important in fashion. 

What do you do to stay in shape?
I run every single day at the gym and try to do cycling classes twice a week. I also do sit-ups every single night with an app called Workit. I use the free version and it’s changed my stomach in just a matter of two months. 

What’s your size, if you care to share with the world? And height too?
I am a size 2, 34C, 26-inch waist, 32-inch hips 5 feet 7 1/2 inches and 112 pounds.

I see on IG, that you’re designing eyeglass wear, clothes and shoes! Do you have a company you’re working with or do you do the actual designing yourself? How does all that work?
I design eyewear for Betty and Veronica (, I design shoes and clothes for myself. I have a seamstress who makes my designs. I don’t sell them; I just make stuff I love. This makes me very happy. I am partnering up with some brands soon to design and sell my ideas, we shall see. 

Do you have items for sale and if so, how can our readers purchase them?
Yes, I sell a lot of my clothing from my blog on Depop. Depop is an app and I am username @afashionnerd. 

What’s your website? 

Where do you get your inspiration from – with fashion and designing?
The 1960s inspire me a lot. I love the muted tones and colors. I also love the eyewear during that era and the hairstyles. French style is very inspiring to me as well. I also get a lot of inspo from Gucci and Wes Anderson. 

What is the most important thing in life to you?
My husband of course and my dog @nooniethedog and cat @davosgucci. 

What kinds of pets do you have?
My baby (cat) is Sir Davos Gucci Bayroi The First, and is one year old. He is a British Shorthair. @davosgucci. He is almost at 5,000 fans on IG. He is unreal, he is so loving and such a great model. My dog is a long hair Chihuahua and his IG name is @nooniethedog.

Do you have any brothers and sisters – and are they following in your footsteps?
My brother is Justin Roiland, creator of the hit TV show Rick and Morty. This is my only sibling. He is killing it – his show just got picked up for seven more seasons. 

Where do you see yourself in five to 10 years?
Being a full time mom and designing more eyewear and mom blogging with my babies. HAHA. 

Amy Roiland

If money were not an issue, what would you do and why?
WOW, I have way too many ideas for this question. I have crazy tech ideas that would change the world with money, I have design ideas, I have company ideas, etc. I would try to revolutionize the eyewear industry hands down. 

You’re from Stockton – do your parents still live there, and how often do you visit them?
Yes I am. Yes, my parents still live there on the farm. I feel so happy that they still live there because I am able to drive up there and relax on the farm and eat super healthy fruits and veggies.



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